Orchard Fresh protects the confidentiality of customer information in accordance with our customers’ wishes and all applicable laws. Our primary reason for collecting customer information is to help us deliver greater value to you and to improve your shopping experience. Your use of this website and/or shopping at our store are our primary means of collecting such information which helps us to better target benefits and services to you. This may include advising you about products, services, special savings and discounts, and other opportunities.
What is Customer Information?
Customer Information is information about you or your purchases that is obtained by Orchard Fresh in connection with providing a product or service for personal, family or household purposes. Some Customer Information is general and does not contain any specific information about you. For example, we may collect and use aggregate sales information or purchase data to determine purchasing trends on a generic basis. Because this aggregated information cannot be linked to you or any other specific individual, it is not protected by this policy.
Customer Information also includes Customer Identifiable Information. This is information that identifies you. It typically includes your name, address, email address, and telephone number. If you elect to have check-cashing privileges at our stores, it may also include your social security number, checking account number and/or driver’s license number.
How is Customer Information Identified and Collected?
To help us better understand and serve your needs, we collect Customer Information from various sources, including the following:
- Information you give us on application forms, customer surveys, store kiosks, sweepstakes and coupon rebate entries, or when you visit our website or shop at our store.
- Information you provide to us over the phone or through the mail.
- Information we collect through your browser but only when you transmit information to us during your visit on our website and your browser interacts with our computer systems;
- Information provided to us by other companies that have collected information about you and that have the lawful right to give this information to us.
How is Customer Identifiable Information used?
Orchard Fresh will not disclose to any company, person or agency Customer Identifiable Information such as your name, home or e-mail address, or phone number(s), except as described below. In order to provide you with products and services we believe may meet your needs and interests, Orchard Fresh may disclose Customer Identifiable Information about you, your purchases and your shopping experiences with Orchard Fresh to marketing service providers that are utilized by TOPS to perform services for us, such as sending a direct mail offer from us to you. We require these service providers to sign a confidentiality agreement that prohibits them from using the information for their own purpose and from disclosing the information to anyone else.
How can I prevent my Customer Identifiable Information from being disclosed?
You have the right at any time to direct us not to disclose Customer Identifiable Information about you, or to change your preference in this regard, or to change Customer Identifiable Information that you have provided to us, by contacting us at our website, or by calling Orchard Fresh at (716) 662-1051. Please keep in mind that if you direct us not to disclose such information about you, you may not be eligible for some of the promotions that require individual data about you.
What measures have been designed to safeguard Customer Identifiable Information?